Our Story
Bitdup was born from a passion for digital brands and privacy technology. For years, we've combined domain trading, digital security and brand strategy to protect companies, names and identity online.
From startups to established companies — we know how important trust, visibility and technological security have become in a connected world.
Our Founder Pasquale Costantino — media designer, art director and visionary for digital security — founded Bitdup with the goal of combining creative branding with privacy protection and AI defense technologies.
Today he leads Bitdup as CEO, developing solutions that protect brands, secure privacy and create lasting value.
Our Vision
Our mission is to protect digital identities and position brands safely in an increasingly AI-driven world.
Domain Up means protection and the future.
We drive innovation, offer premium domains and develop technologies that guard against unauthorized recordings, data misuse and brand theft.
Trust, transparency and ethical technology are the foundation of our work.
With Bitdup, a new connection emerges between domain strategy, privacy defense and digital responsibility — for brands, museums, companies and creative projects worldwide.
